Google Transportation
Series of print media for Google employees at their headquarters in Mountain View, California.
CUSTOM ICONS
Part of the project included custom iconography to showcase the Rules of the Road. Utilizing Google's PMS colors, information was subdivided into different sections to make it easier for the reader to glance the cards.
ONWARD!
The major challenge for the project was trying to fit in the amount of required text copy on the postcard and at the same time, make it look palatable. Again, the use of Google's PMS colors helps the viewer to quickly analyze the information. The use of diagonals was incorporated into the design to give the viewer a feeling of cycling and forward motion with the wheel.
GETTING AROUND
Set of bookmark-sized cards promoting a tracking app and alternative modes of transport via the local municipal transit authority.
TIME WARP
Custom designed T-shirt for Google Transportation employees showcasing the various Google bikes over the years.