Senior Designer specializing in creating digital and print content for one of America’s admired premium chocolate brands in San Francisco, California.
Eric Lee | Visual Designer
Premium chocolatier in San Francisco
Created a stop motion animation using Ghirardelli’s Gold Caramel Squares to celebrate 100,000 Instagram followers.
Collaborated with cross-functional teams to design web assets to promote Ghirardelli’s hero flavor during the autumn season.
Designed promotional homepage assets and lead capture email sign-up windows for Ghirardelli.com
Developed the design architecture for the two new sauces that later carried over to other flavors in the complete line. Afterwards, led the creative direction for in-house product photography of the new packaging and partnered with outside photographers for lifestyle photos.
Web banner display ads, social media and emails were created to promote the new sauces to restaurants, cafes, and coffee shops worldwide.
Featured ads in Fresh Cup, Pastry Arts, QSR & Barista Magazines.
Designed trade show convention exhibits that include walls, murals and roll-up banners for national sales roadshows.
Shelf talker display launched nationwide in grocery stores such as Kroger and Publix.
Created digital and print assets with external partners to promote use cases of the new baking chips.
Design and render merchandising proposals for national retailers such as Target, Walmart, CVS and Walgreens.
A festive design that fulfills multiple sales objectives: The highlights of Valentine’s Day, the spring season and Mother’s Day.
