Western Pacific Airlines
The challenge of this digital UI/UX project is to improve upon the user experience of existing in-flight entertainment systems. The problem with existing systems is that they are usually unwieldy, confusing and not user intuitive. The solution is to reimagine a new interface that provides the user with richer engagements while at the same time add value to the airline's brand.
Empathy mapping was done in the early part of the design process to better understand user needs and wants. It is also utilized to better understand user frustrations with current systems and the overall experience of flying.
Group card sorting was also utilized in the early stages of the design process to organize ideas such as features and benefits of the new in-flight entertainment system.
WIREFRAMING
Since the world is interconnected more than ever before, international travel is in high demand. More fuel efficient jets (such as Boeing's 787) allow airlines to place long-haul destinations to smaller international airports. A key focus point for this project was to make sure that users across nationalities were able to navigate the benefits of the in-flight entertainment system. As the destination/arrival cities change, the system will populate with the local top 10 languages.
A common frustration for users of other systems includes fumbling through different screens to get to basic flight tracking information. The solution to this problem is to include a status bar at the bottom that includes a live ticker that includes flight tracking, local time and weather updates. The status bar also includes buttons to call a flight attendant and to toggle on/off reading lights so that the passenger does not have to reach-up over their heads.
COLOR
The color spectrum for Western Pacific reflects the calm, soothing array of colors that are typically found in beautiful sunsets. The colors are meant to be peaceful and relaxing to the user.
TYPOGRAPHY
