https://designericlee.com/work daily 1.0 2025-05-14 https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950306428-P16QM83W8310HNICODNF/coffee+stain+vector+scan+graphic+design Work OOps... Another unique aspect of the design was to utilize real coffee stains that were later scanned and vectorized for the company's seal with the bear. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950188481-577MT6Q0GUMEDZMDN18G/bear+bare+coffee+roast+branding+visual+graphic+design+package+packaging Work bARE OR BEAR? In 1965, coffee connoisseur and explorer William Wilshire was exploring the lush Andes Mountains in search for some of the best coffee beans in the world for his unique roast. While on one of his adventurous expeditions, the explorer encountered a ferocious cougar ready to attack. Surprisingly, a bear leapt at the cougar to save the young explorer’s life. Forever grateful to the special bear who saved his life, Mr. Wilshire adopted the bear mascot for his Portland, Oregon coffee shop that he opened in 1970. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950102807-V0X2OSEASV0GN00KVHWO/image-asset.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950204400-MKVEYNRY363T8C6ZZ6P2/bear+bare+coffee+roast+branding+visual+graphic+design+package+packaging Work THE ROASTS To coincide with the different types of rugged bears in nature. A cooler blue was selected for the light polar roast while a robust orange was chosen for the dark grizzly roast.     https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950236111-A7ACPZFUW1ZIIS1XKQ15/bear+bare+coffee+roast+branding+visual+graphic+design+package+packaging Work CREATURE COMFORTS Organic, fair-trade coffee doesn't require you foraging through the forest for the best beans. BARE Coffee has already done that for you. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950367119-L2KG4ZSF1XUTUME2K8GC/image-asset.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950070548-K51YY1WF0COM1FW6YZDB/brown+coffee+fingerprints+BEAR+BARE+Roasters+graphic+design Work BARE NECESSITIES Part of the values for BARE Coffee is that the coffee beans are 100% hand-picked and roasted by local farmers. To solidify this message to the consumer, part of the design label will incorporate a fingerprint from the local farmer who guarantees their roast. The fingerprints were later scanned in and vectorized. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950998882-J8PZFIDXBALYRQCMDG4Y/image-asset.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950939716-PQROU64S7SS7AGQK7DRO/camera+graphic+visual+design+brochure+gatefold+sketch Work SKETCH... SKETCH... In marketing to the sub hipster counterculture, the company wanted an edgy minimal logo that coincides with the launch of their new camera line.   https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950971816-RWPMUAKCQ0OPZKNXDP29/camera+graphic+visual+design+brochure+gatefold+branding Work TRIANGLES & MORE TRIANGLES The triangle design element is carried throughout the brochure to pair with the identity of the brand. The viewer subconsciously is also reminded of this design element in the chosen photography for the brochure. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950909675-YYH2AHYMVNT8OK0369L6/camera+graphic+visual+design+brochure+gatefold+branding Work "SNAPS LIKE NO OTHER" Prismalux Cameras are designed to capture the hearts of photography enthusiasts from street photographers to candid hobbyist photographers with a touch of charm from the past, but with the comforts of today's digital camera technology. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488950933493-IX2YQK4958B00UF2UP74/camera+graphic+visual+design+brochure+gatefold+sketches Work SKETCH & MORE SketcheS While the initial sketches laid some of the initial groundwork of the chosen logo, it wasn't until the second round where the final design was selected. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488951169627-84QPUKQ6PLVIYAEYLPRQ/graphic+visual+design+noodles+mindmap+brainstorm+sketch Work BEFORE DRAWING Before logo sketching could begin, a network of ideas that could potentially conceptualize the new company were mapped to a visual diagram. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488951179037-3Q2MIDN10H4GFJ3617CM/noodle+graphic+visual+design+sketch+branding Work LET THE FUN BEGIN Diving into logo sketching, various approaches were utilized in trying to capture the essence of the brand. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488951213964-CE6P6LX1NSV82T5XKI90/image-asset.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488951154631-HHMAK9EK7MT7FQKD7F0L/noodle+graphic+visual+design+UI+UX+style+guide+brand Work THE COMPLETE PACKAGE The logo in the final design consisted of the "S" representing the curliness of the fresh noodles. The soft-nature of noodles is also carried throughout the design of the bowl and the typography. There are no sharp corner edges in the new company's logo identity. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1496735078840-LLBWO7VQ4UWWE6K9NU4E/editorial+layout+magazine+graphic+visual+design+pot+weed+marijuana+top+shelf Work 2017 Adobe Semifinalist Top Shelf Care was a featured Semifinalist in 2017's international Adobe Design Achievement Awards competition in the Photography category. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494022640578-B4QKG688I6BV4NJ7ODEB/TopShelfCaremarijuana Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488951871496-Q4KHVP8PUAPRER9SPXBN/editorial+layout+magazine+graphic+visual+design+pot+weed+marijuana+top+shelf Work CARE, COMPASSION & CANNABIS While interviewing, photographing and writing up the story for this project, the process changed my own personal perspectives on how the marijuana industry is truly helping their patients. There are people who are really sick and traditional medicine has given up on them. It's nice to know patients have alternative choices in managing their illnesses.   FRESH & NATURAL During the design process, clean minimal shapes and lines were used in conjunction with vibrant yellows and earthy greens to imply energy and rejuvenation. Adobe Caslon Pro was selected for the typographical choice for comfortable readability for the relaxing subject matter. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488966517075-VVRIV715L4CVLKNJ5X5P/image-asset.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1509992697809-YM2FOSHIS153I65YFVJ0/fried+chicken+mindmap+brainstorming+visual+graphic+design Work BRAINSTORMING In the early stages before logo and wire-frame development, mind maps were used to capture free-flowing thoughts to help develop the new brand identity for the local business. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1509992848649-2HR4YBP05VGVIL7Q0P7E/graphic+visual+design+fried+chicken+web+UI+UX+branding Work Mobile-Ready Utilizing the latest responsive framework in design, the site is now also mobile-optimized for today's smart devices. Higher conversion rates are expected as the new design allows for users to browse in a faster, intuitive way. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1509992639787-DKW8SQ43Y2BJT4RQUP3O/99+fried+chicken+case+study+table+data+redesign+before Work Case Study A sample of the previous old site design from another designer. Prominent information was unclear and/or difficult to find for the user. Before modern-day code, the old site was coded with the use of tables. As a result, the site was non-responsive to mobile devices. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1509992762620-RBUT90I8YCF3I02GGO23/99+chicken+wireframe+sketch+frame Work WIREFRAMES To spark and maintain user attention spans, larger images of food were used to stir hunger. Further down, beta testers had commented that the new site made them more hungry after browsing. As part of the new brand, the proprietor's story was also added to the new site. Prominent business information will now be more highlighted. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1509992814261-79XCF211BSQKQ2CQS8KM/style+tile+guide+color+texture+typography+font+99+chicken Work COLOR & TYPOGRAPHY In part of creating a new brand identity for the restaurant, a new color palette was selected. Yellow was selected to portray friendliness and happiness. Shades of gray were used as a base color to help balance the vibrancy of yellow and at the same time, provide good contrast to the viewer. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488953193830-FP5EHN5J8XRYQQZ3U1VL/fried+chicken+graphic+visual+design+menu+branding+diecut Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488953020986-YJ8QKTCB4LV77KWXRHL2/fried+chicken+graphic+visual+design+menu+brand+diecut Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488953217923-ANBD59QB19Z4IKM7I950/Asset+1.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1497334594943-YVOO3G1KEYJYEJ069EFI/les+grandes+marees+hotel+banner+lgmresort+fountain+lobby Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494148266560-UUOPITOFI0CDH7CZFV24/les+grandes+marees+hotel+soap+box+lgmresort Work The Collection The resort's en suite body care collection is furnished by Fleur de Sel and packaged specifically for Les Grandes Marées with a custom embossed sleeve for the box. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1496734634013-9EDMZODM01P7ECV4M2QM/les+grandes+marees+hotel+cover+lgmresort Work 2017 Adobe Semifinalist Les Grandes Marées was a featured Semifinalist in 2017's international Adobe Design Achievement Awards competition in the Graphic Design category. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494147809173-PALHEQNSWSLK8PJQTSB9/les+grandes+marees+hotel+business+card+lgmresort Work All that shimmers Staff business cards are crafted with fine heavyweight linen cardstock accented with color seams and finished with premium foil to give it that extra-special touch. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494148463214-PGP6TYWSOC41UKD7IGDO/les+grandes+marees+hotel+bath+salt+lgmresort Work There are soaps & then there are bath salts... Continuing with the resort's unique approach to attentive luxury, each suite is furnished with premium soaking bath salts from Fleur de Sel. Ultimate body care for those long walks from a day at the beach. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1497333668018-BACMDKQO31I1JOB9LQHK/les+grandes+marees+hotel+key+card+lgmresort Work smartkey Each key contains an embedded NFC chip that is linked to the suite to streamline purchases and access throughout the resort. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1497333765424-TIR2Q3U49ACGJ85ZQ3VU/les+grandes+marees+hotel+magazine+ad+lgmresort Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494148989034-LBCT6KE70HE9M0DOV3J3/les+grandes+marees+hotel+web+UI+UX+mockup+lgmresort Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1497860638849-BVKMY06BJ52ELVKGL06G/les+grandes+marees+hotel+soap+wash+lgmresort Work 100% Natural Inside each boxed collection contains a sample of imported bath products that is made from fine sea salt. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1497860550752-G4TUI1YHUTDBY8IXRRSE/les+grandes+marees+hotel+welcome+chocolate+lgmresort Work Be Our Guest Each guest of honor at Les Grandes Marées is presented with a box of designer French chocolate truffles imported from Côte d'Azur (French Riviera) as a welcoming gift. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494832303199-NIWIWDSJ457MHIKGF1FL/bacon+beer+classic+event+video+social+media+designericlee+eric+lee Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1747108647125-B6R2NJ9OLTYVOVD30HPD/Ace+Core+Render+POR.jpg Work - KIDS SMARTWATCH & FITNESS TRACKER Designed to move the next generation of gamers. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1747109927347-9JTQC7ESSQ59LQ7Q2OKZ/Ace%2BBand%2Band%2BCore%2Brender.jpg Work - GAMES THAT MOVE YOU Up for a new challenge? Swap out an existing band with a new one for a new gaming adventure! https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1747108747973-PVR4QQQKXUJENI0ZULEB/Ace+Band+Family+render.jpg Work - GATHER THE WHOLE GANG Kids can trade bands with each other to play new games! https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625118717344-PEHTPM9XR2C3YQ31XGJR/GoogleBikeLogo.jpg Work - GETTING AROUND Series of print media for Google employees at their headquarters in Mountain View, California. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1499593376970-W8EQ8Q6HWM9LKXQQ0RMM/google+bike+bicycle+safety+postcard+icon+rules+road+graphic+visual+design Work - CUSTOM ICONS Part of the project included custom iconography to showcase the Rules of the Road. Utilizing Google's PMS colors, information was subdivided into different sections to make it easier for the reader to glance the cards. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1499593441896-N51FYUKCNKTQTBUHMTAV/google+bike+bicycling+cycling+etiquette+safety+postcard+icon+graphic+visual+design Work - ONWARD The major challenge for the project was trying to fit in the amount of required text copy on the postcard and at the same time, make it look palatable. Again, the use of Google's PMS colors helps the viewer to quickly analyze the information. The use of diagonals was incorporated into the design to give the viewer a feeling of cycling and forward motion with the wheel. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1502071796661-A2FTZDKYWRYIXE9JENH6/google+transportation+vta+postcard+icon+graphic+visual+design Work - GETTING AROUND Set of bookmark-sized cards promoting a tracking app and alternative modes of transport via the local municipal transit authority. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1505782637425-REHTAPWO0CQCC67VIIRM/google+transportation+bike+shirt+graphic+visual+design Work - TIME WARP Custom designed T-shirt for Google Transportation employees showcasing the various Google bikes over the years. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1747102254233-E0WTX8N5GT4TQL34TIB7/9a%2B3D%2BPOR%2BFamily%2B3.jpg Work - PIXEL 9A FAMILY Design and photography art direction utilizing Google’s new sustainable design language for packaging. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1747100333829-5KUD7WHLIGT6M0ZUCFXC/9a+3D+phone+and+case.jpg Work - PHONE & CASE PAIRING Consumers have the option to mix and match between a colorful array of phone cases to complete their own personalized look. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1502073296851-HGQ4YWWILJLGKL56CK8L/transport+logo+graphic+visual+design Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1505464365122-PAHH11XY26JXWJEGWKKM/Back+To+The+Roots+Home+Depot+POP+shelf+display+graphic+visual+design Work - GARDENING MADE EASY Point of Purchase (POP) shelf display for organic indoor gardening company based in Oakland, California. Their mission is to Undo Food & reconnect families with where it comes from. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1505464442880-F9WJGATJW54QV7TPYIKQ/Back+To+The+Roots+Home+Depot+POP+shelf+display+graphic+visual+design Work - A BLOSSOMING PARTNERSHIP The company's POP product shelf display was recently featured in over 1200 Home Depot stores nationwide with a new social media marketing campaign. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1505468494059-SI1UXS7JOWC2VHVE5JPU/BTTR Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510030740557-QLE2J12YQ5DRZK6YFDCY/western+pacific+airline+passenger+card+sorting+UI+UX+research+process+graphic+visual+design Work Group card sorting was also utilized in the early stages of the design process to organize ideas such as features and benefits of the new in-flight entertainment system. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510041268407-LPIQZ8XAO70NI3NPUCCG/western+pacific+airline+passenger+color+swatch+UI+UX+research+process+graphic+visual+design Work The color spectrum for Western Pacific reflects the calm, soothing array of colors that are typically found in beautiful sunsets. The colors are meant to be peaceful and relaxing to the user. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510039124512-1DR2G6GG7SPPB0XF51KS/WPlogo.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510041668828-GGJ6WKVBR5413PJKM885/western+pacific+airline+passenger+wireframe+axure+UI+UX+research+process+graphic+visual+design Work Since the world is interconnected more than ever before, international travel is in high demand. More fuel efficient jets (such as Boeing's 787) allow airlines to place long-haul destinations to smaller international airports. A key focus point for this project was to make sure that users across nationalities were able to navigate the benefits of the in-flight entertainment system. As the destination/arrival cities change, the system will populate with the local top 10 languages. A common frustration for users of other systems includes fumbling through different screens to get to basic flight tracking information. The solution to this problem is to include a status bar at the bottom that includes a live ticker that includes flight tracking, local time and weather updates. The status bar also includes buttons to call a flight attendant and to toggle on/off reading lights so that the passenger does not have to reach-up over their heads. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625727732828-7FDKB551RPW1PNMMSWTX/Western+Pacific+Typography.jpg Work Helvetica Neue and Relay Bold were the selected typefaces for ease of legibility and navigation to the viewer. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625726533656-KEW3RWQ266KP0F0LT9C2/EmpathyMap.jpg Work Empathy mapping was done in the early part of the design process to better understand user needs and wants. It is also utilized to better understand user frustrations with current systems and the overall experience of flying. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510042209264-QL6K7KHHZ23PWGSMCYYI/Artboard+6.jpg Work - western pacific airline passenger languages screen UI UX research process graphic visual design FUN FOR ALL There's no fun in fumbling around something that you can't understand. Our system updates with the top 10 languages based on trip information. Less fumbling, more fun! https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510001046756-WHK29JZS7TAUUQTB8UR7/Artboard+7.jpg Work - western pacific airline passenger trip planner screen UI UX research process graphic visual design PLAN AHEAD With on-board wi-fi, discover exciting attractions and confirm your bookings with our Trip Planner tool. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510001047762-HUE8JSSLTX5878P0H557/Artboard+8.jpg Work - western pacific airline passenger movie tv screen UI UX research process graphic visual design BINGE WATCH There's never a dull moment with our large library of over 5000 movies and tv shows. Got kids? Filter content catered just for them. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510001047875-PKQQEKQR6KDFEXBV6JC0/Artboard+9.jpg Work - western pacific airline passenger music screen UI UX research process graphic visual design SOUL MUSIC Recharge your mind and spirit with over 10,000 songs in our music library. Can't decide? Try our specially curated playlists. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510084570369-CCAFTWICFFP5G13962S2/WPSeatMockup.jpg Work - western pacific airline passenger seatback screen UI UX research process graphic visual design In-flight entertainment system UI UX re-design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1623022030533-GPE4AMBMSDQXPTB6F4H5/GCCLogo.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1631252298369-X20TUM19OH9V3ERSHGO7/Shelftalker_5x18_Mockup.jpg Work - POP Shelf Talker Shelf talker display launched nationwide in grocery stores such as Kroger and Publix. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1631228288413-O9NTX248Y11GRPQ0XL7F/T9473+2020+Baking+La+Tourangelle+Partnership_Social+Assets.jpg Work - Partnerships Created digital and print assets with external partners to promote use cases of the new baking chips. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1629089002489-IXK8BKW06WWGWHL0J51A/Vanilla+SS+Carm+Jug+COMP+White+Table.jpg Work - Packaging Design & Photography Developed the design architecture for the two new sauces that later carried over to other flavors in the complete line. Afterwards, led the creative direction for in-house product photography of the new packaging and partnered with outside photographers for lifestyle photos. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1629093379914-6JJMYLG464PBBMMQ4Y6O/Digital-Screen-Mockups-VanillaSauce+PERSPECTIVE.jpg Work - Digital Campaign Web banner display ads, social media and emails were created to promote the new sauces to restaurants, cafes, and coffee shops worldwide. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1629272954621-R5NR64NR0IJ599Q12UGV/Magazine-USLetter-A4-Mockup-Template+FINAL.jpg Work - Printed Ad Publications Featured ads in Fresh Cup, Pastry Arts, QSR & Barista Magazines. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1624948694533-6G1HKYDHMX10OQZA432J/Trade+Exhibition+Stand+Mockup+FRONT+FACE+1+BLUE%402x.jpg Work - Trade Shows Designed trade show convention exhibits that include walls, murals and roll-up banners for national sales roadshows. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1631314076027-WTJWTJRC9URMRSIBR21Y/100K-Subs-with-TITLE-720p-NoTitle.gif Work - 100K Milestone Created a stop motion animation using Ghirardelli’s Gold Caramel Squares to celebrate 100,000 Instagram followers. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1631342603606-5K6IE69IAM1EQK8PGER2/Banner+Ad_Mockup+V2.jpg Work - Digital Campaign Collaborated with cross-functional teams to design web assets to promote Ghirardelli’s hero flavor during the autumn season. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1631234031272-KP1RZO2QYZD9R8MBWRAL/Lead-Capture-Hero-Mockup-Mac.gif Work - E-Commerce Designed promotional homepage assets and lead capture email sign-up windows for Ghirardelli.com https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1631087119587-J316901GI3DBK4TB50I7/T7497+VDAY+2021+MPD+Cross+Promotion+Store+Display+Render+CARD+ENDCAP+R3.jpg Work - Merchandising Proposals Design and render merchandising proposals for national retailers such as Target, Walmart, CVS and Walgreens. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625389198163-ZNQOCJPDFKJ3H3UZMNUX/Moms+Day_Hero.jpg Work - Packaging Design A festive design that fulfills multiple sales objectives: The highlights of Valentine’s Day, the spring season and Mother’s Day. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1624956396562-4QHQTIOUTYXH3S3IDNKS/_MG_6534-Edit_BiggerCake.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1624956153125-L6MZPPTYN14HY5DYA9KM/T7715+New+Baking+Recipe+-+Milk+Chocolate+Peanut+Butter+Bars+SQUARE.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1485334728357-FGZTI0T11A4HAJQEBY1C/Screen+Shot+2017-01-24+at+11.28.54+PM.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488966169171-16FEJ5VI9ECY9K9UEJYD/Prismalux-MockupBLUEBKGD.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488966200849-X088SK42BYEBVUFH5FO5/Slurp-Noodle-MockupREDBKGD.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488966326312-5R3456UKY1PPLKU0I6Q6/Wingman-Mockup-OUTSIDE.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494831773986-J7R66VBCMFO28C2JUVWX/BBClassic.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1505465503242-7UT7F2XXG3Z7JC96F1BB/BTTR+Shelfrunner+Mockup+Pg2.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1509994394949-8S61EEH7IL4Y4BZQOR8S/99ChickenLate2017MockupThumb.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1510084647550-BYID1F4QBRYF3MFCJJV6/WPSeatMockup.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625032738948-8QZMXLSIREVXDQFOSFD8/T7715+New+Baking+Recipe+-+Milk+Chocolate+Peanut+Butter+Bars+SQUARE.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625122076281-VOB7CFZK2KKTDYNXJUBN/TopShelfCare_PortfolioLogo-01.png Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625123801047-GTQ1V39L1M779QJORCLZ/_MG_5348-Edit-ADAA.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625556848789-67ELF1N9VQE9DVFUOOZJ/_MG_4854-Edit.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1625558936974-WWXQXYH8QHFLJ36JQZG1/Fudge+Caramel+COMP.jpg Work https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1747100198794-DQAD2772NTWKU223UR4H/9a+3D+POR+Family+1.jpg Work https://designericlee.com/contact daily 0.75 2025-02-17 https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1488938819982-0T258SNIWSWE67L7GXH3/bay+bridge+designericlee+contact+bay+lights+photography+eric+lee+visual+designer Contact https://designericlee.com/about daily 0.75 2025-05-13 https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1603094120931-DXUOI0SF1E9RE9IS154O/eric+lee+ericlee+graphic+visual+designer+signature About Eric Lee https://designericlee.com/lgmhotel/behind daily 0.75 2021-08-18 https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494315779363-7CAA945QAVDOR6YZP2AI/chocofoil.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494269754715-5G5MQE1NA225NHH310HH/20170225_194109.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494269755447-N74BXU11AM4NP8B9M4HN/20170226_144614.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494269758475-TB70OQMWFG9XXKXOKE3D/20170226_145448.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494274245856-504URUHCE8WH960Q3VRJ/typography+lgmresort Behind The Design Didot = Timeless, Elegance & Chic Burin Sans = Tranquil, Comfortable & Invigorating Linotype Foundry https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494156574162-YKX14EERCDCD7TN65BJB/20170205_000328.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494414609484-XQ7CWP7BPAR4JM2E54EA/Les+Grandes+Mar%C3%A9es+logo+exploration+samples+lgmresort Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494311657417-4O34Q9YYL37GGFH8FPPX/embosslogo.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494274295335-J6H0FT0DX2TDIJJ5R4IC/color+swatch+palette+lgmresort Behind The Design Les Grandes Marées color palette was sensibly selected to embrace the immersive experience while staying at the resort. A variety of blues were selected to give visitors a sense of trust, dependability, healing and sophistication. Simultaneously, white denotes purity, freshness and cleanliness. Lastly, rose gold conveys opulence, empowerment and treasured memories. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494222495465-YXCABMI5Z0EU62ODIHNU/20170228_111744.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494222361817-BT86Y75SSYC6VHRAA6VL/20170227_111855.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494222382491-Z821VSV73EKKDEGDH0PS/20170227_111932.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494274213878-SMLCNT7NNK8DTQDF5IZP/Les+Grandes+Mar%C3%A9es+Hotel+Logo+Mark+lgmresort Behind The Design The resort’s logomark was first inspired by the organic Paris Metro signage that was created by French architect Hector Guimard at the beginning of the 20th century. One can still see Guimard’s personal style of harmony and continuity from the Art Nouveau era when they visit the subway stations he designed in Paris. The seahorse is one of nature’s beautiful creatures from the sea. With its organic curves, the balance and harmony becomes the foundation of Les Grandes Marées distinguished signature. https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494220717190-BNT08ZOA5CEH74W8DFA7/20170126_124351.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494220709622-92E8LNDI8JLN8MAAUACN/20170126_115943.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494220714834-4WRCJ2O2YL6BBS4QFIP3/20170126_123820.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494220709566-7EXNW1RU8PACROCAKZAA/20170126_120016.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494220714760-AZFSE5G0XUML535CZR2Y/20170126_123358.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494155076055-R0QF42247VJZYXMT7I0M/20170208_171801.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494155477181-RPAI236YTS7I9XCRHI8R/20170218_184759.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494155082896-79ZIH2PLCSSUCJ512988/20170218_190441.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494155085250-394YFQ546MYKSOT7BEHM/20170218_205232.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494155255466-3G6QLPX6DUKJB9IBVOP4/20170218_205412.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494157095745-IS8C2H21FWR59G4ASQ8J/20170217_163902.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494221422090-0HL1F1VD7JDTTV8ZKFZV/20170221_175643.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494321810247-P73UO4IT5JUPVEY8NEOR/20170218_162857.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494221760544-YWZHO0WXJ8NV6O32QQMI/20170213_010012.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494221592164-0DSO0GZQO05QKZTO6NZF/20170204_233520.jpg Behind The Design https://images.squarespace-cdn.com/content/v1/58886273e58c624f68440c0f/1494221642956-MALLI3C68NH3PXKUKKEI/20170221_193749.jpg Behind The Design